Teaming up with premium cigar retailers and sponsors to help selected charities, Southern Draw Cigars is proud to announce its new charitable strategy as we endeavor to IGNITE some good.
IGNITE, is a creative way for Southern Draw Cigars to dedicate NEW commercial release cigars to provide hope, morale and charity to those in need. Southern Draw Cigars with its partners will join together by voluntarily assisting in all lawful ways, to support mutually agreed upon charities and causes.
We aim to focus on serving those in need. Our primary focuses will include several facets of the community. Starting with active-duty, deployed, military veterans and their families who give up so much for our country. Premium cigar rights and cigar retail associations who give Southern Draw the avenue to build our business, and in turn allow us to give back. And to our community's needy, homeless and hungry, many of whom are US military veterans.
To achieve our vision, we count on our four pillars of values.
Ambition – IGNITE partners and sponsors will be demanding of ourselves, providing our first and best cigar offerings and are each committed to increasing annual contributions for every cause we agree to support.
Collaboration – INGITE partners value one another, thrive on our united resources, and will work to leverage our combined strength in making a difference, without placing the financial burden on any single party regardless of their own resources.
Creativity – IGNITE is a new idea, a new approach in overcoming federal, state and local restrictions that have proven somewhat prohibitive for the premium cigar industry, to take a disciplined approach to develop sustainable options to best support our causes.
Accountability – IGNITE partners take responsibility for using our combined resources effectively and efficiently, achieving quantifiable and sustainable results and being accountable to one another, and most of all, to the causes we support.
What is IGNITE:
Southern Draw initiated the charitable strategy in January 2018 and has expanded the strategy for 2019 and beyond:
Annually produce five NEW cigar offerings with custom IGNITE bands;
Partnered with FIVE or more of our valued premium cigar retailers;
Annually produce 5,000 custom “IGNITE some good” humi-jars, charities’ sticker on top and informational brochure insert;
Allocate $3.75 per jar to select charities (x 5,000 jars);
Retail partner commitment of $3.75 per jar to select charities (x 5,000 jars) and optional coupon for future savings;
Annually provide $37,500 to charities ($3.75 x 5,000 from SDC + $3.75 x 5,000 from retailers) = $37,500).
Southern Draw Cigars is working on options to expand the IGNITE project beyond the humi-jars, with a variety of samplers, special events, and direct donations to selected charities and will provide complete transparency regarding the identity of each partner, sponsor and the amount of all contributions and the frequency of the offerings.
Current Partners and Sponsors.
Each IGNITE jar has been optimized for delivery with Boveda’s (www.bovedainc.com) patented 2-way humidity control and a freshness seal, each donated by Boveda as they increase their already generous charitable giving program.
Southern Draw Cigars and three retail partners selected Operation Cigars for Warriors (www.cigarsforwarriors.org) as the initial beneficiary in 2018 and the company is exploring ways to expand and enhance the support of this fine organization in 2019.. Beginning in 2019 the Navy SEAL Foundation (www.navysealfoundation.org) will be a NEW beneficiary of the IGNITE project. Honoring our family of U.S. Navy Retired persons, Phil & Shelly Hogan and Daniel Peterson, they have selected two specific areas of support within the Foundation.
Pertaining to Operation Cigars for Warriors, this is a concerted effort to increase the cigar donations and monetary contributions that have seen a significant decrease since the 2016 FDA Regulations. Stockpiles of donated cigars and funds to ship the cigars to our deployed military personnel have diminished to all-time lows.